Prior to COP27, Ubisoft Launches Four In-Game Green Activations

Today, announced that four of its games will have in-game events in November to raise awareness about environmental issues and get millions of players ready for the United Nations Climate Change Conference in 2022.

Conference. Each of Brawlhalla, Rocksmith+, Hungry Shark World, and Trackmania will launch the activation that their teams submitted to this year’s Green Game Jam, organized by the Playing for the Planet Alliance and facilitated by the United Nations Environment Programme (UNEP). As a founding member of the Alliance, Ubisoft has committed to not only reducing its own carbon footprint, but also educating and inspiring its global communities to do the same.

• Beginning on November 2, Brawlhalla players will be able to purchase a new in-game Emote that animates the growth of a Yggdrasil tree, with all proceeds going toward real-world reforestation through the activation of The World Tree Initiative.
• On November 2, Rocksmith+ will also launch its Tonewood activation, which aims to educate players about the environmental impact of wooden instrument production through new “Discover” video lessons and free themed cosmetics.
• Hungry Shark World’s Protect the Baby Sharks Event will commence on November 8, inviting players to rescue baby sharks and preserve the future of ocean ecosystems. • Trackmania’s Green Weekend will commence on November 11. Throughout the summer, participants composed and submitted songs with environmental themes.

The three winning songs will be featured as Track of the Day and will be freely accessible.

Each game will also collaborate with a partner to translate these in-game moments into real-world actions. Hungry Shark World will collaborate with Glowing Glowing Gone to promote greater ocean protection and the preservation and restoration of coral reefs. Brawlhalla, Rocksmith+, and Trackmania will contribute funds to their respective partner

Ecologi will contribute to reforestation efforts by planting more than 20,000 trees, putting Ubisoft on track to surpass a total of one million trees planted over the course of a year, when combined with trees planted through other initiatives this year. “What makes video games a unique form of entertainment is their ability to immerse the player in the surrounding world and make them an active participant in it.

According to Ubisoft’s Director of Corporate Environmental Sustainability, Nicolas Hunsinger, this makes games the ideal medium for demonstrating to players what is at stake when we discuss climate change. We are proud of how the Brawlhalla, Rocksmith+, Hungry Shark World, and Trackmania teams used their creativity to engage players in conversations about environmental issues and motivate them to take action.

One essential pillar of the company’s environmental commitment, Play Green, is mobilizing Ubisoft’s communities for the planet through gaming. It complements Ubisoft’s rigorous approach to reducing carbon emissions and contributes to achieving global carbon neutrality.

The Science Based Target Initiative validated Ubisoft’s science-based goal to help limit global warming to 1.5°C by 2030, in accordance with the Paris Agreement. The company has promised to cut its absolute Scope 1 and 2 GHG emissions by 42% by 2030, compared to a base year of 2020, and to make sure that by 2026, 67% of its suppliers will have science-based targets based on how much they spend.

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