New features will be added to Spotify Wrapped 2022, such as your “Listening Personality.”

Officially, 2022 has arrived. Even though other music services, like Apple Music and YouTube Music, now put together their own year-end lists, Spotify’s Wrapped is still the best way for users, creators, and podcasters to look back on the past year. It doesn’t just list the best songs or artists; it also has fun, shareable parts that music and audio fans can check out, post on social media, and compare with their friends.

The popularity of the Wrapped experience has increased over the years. In 2017, approximately 30 million Spotify users accessed Wrapped; in 2018, that number increased to over 120 million. In addition, there were nearly 60 million social platform shares of Wrapped stories and cards in 2021.

Consumers are interested in Wrapped not only because of the data itself, but also because of the clever ways in which Spotify personalizes and presents the data to its users. The previous year, for instance, Wrapped featured a “Audio Aura” that displayed the listener’s top two “moods” based on their listening behavior.

Spotify’s Wrapped 2022 is out, and Bad Bunny and Taylor Swift are the year’s most-played artists.

This year’s noteworthy addition is something called your “listening personality” on Spotify.

The “Listening Personality” feature, which was inspired by the classic Myers-Briggs personality test and its four-letter codes, assigns each user a four-letter combination that corresponds to one of Spotify’s 16 personality types. For instance, fans who stream new releases quickly and who are frequently ahead of trends may be labeled an ENPC, or an early adopter, whereas fans who enjoy streaming music from other countries may be labeled an ENLC, or a voyager.

“The way we listen to music reveals a great deal about who we are, and your Listening Personality not only tells you about the music you listen to but also what that says about your musical preferences,” explains Babar Zafar, vice president of product development at Spotify and leader of the team that creates the Wrapped experience.

The personality type of individuals will be determined by a combination of the music they stream and a number of specific traits, such as their propensity to discover new music, the average age of the songs they listen to, the range of artists they listen to, and how their listening habits resemble or differ from those of others. Each of the sixteen possible Listening Personalities has its own colorful card intended for re-posting on social media or sending to friends.

This new feature will also be integrated with Snapchat, enabling fans to unlock a customized Snapchat Lens that reflects their “Listening Personality.” Snapchat users can also utilize Wrapped-themed clothing for Bitmojis. And thanks to a new partnership with GIPHY, users now have access to Wrapped-themed GIFs.

Another feature of Wrapped 2022 is “Audio Day,” which is an interactive story describing an individual’s listening habits from morning to night.

This year, Wrapped’s popular “Top Song” feature will provide additional information, such as the number of times users listened to their favorite song and the day of the year on which they listened the most.

In addition, users will receive their usual end-of-year updates regarding their favorite artists, songs, genres, podcasts, and listening time, as well as their Top Songs 2022 playlist.

Despite the numerous ways to share and interact with Wrapped, Spotify admits it cannot track the full reach of Wrapped because its younger users frequently take photos of their phone screens for private sharing instead of — or in addition to — posting Wrapped to social media.

To address this issue, Spotify is integrating more deeply with various messaging platforms this year as part of its effort to get Wrapped shared and tracked in as many locations as possible. Users have always been able to share Wrapped on social media, but Wrapped 2022 will add direct integrations with WhatsApp, Instagram Direct Messages, Facebook Messenger, and Line to better accommodate users who prefer to share Wrapped privately.

As part of this year’s Wrapped, Spotify is also leveraging its more recent Roblox integration, Spotify Island.

Roblox users can participate in Wrapped-inspired quests, play games, purchase virtual merchandise, and utilize a photo booth with 12 artists, including Bizarrap, Black Sherif, CRO, Doechii, Eslabon Armada, Miranda Lambert, NIKI, Stray Kids, SUNMI, and Tove Lo.

Additionally, the company is doubling down on an additional feature that was introduced last year: artist video messages.

Taking a cue from celebrity social apps such as Cameo and the popularity of short-form video platforms such as TikTok, Spotify worked with 170+ artists to create short video messages thanking fans for their support throughout the year. This year, the company expanded the “Your Artist Messages” video message feature to more than 40,000 music creators, including Taylor Swift, Billie Eilish, J Balvin, Mneskin, Shania Twain, Pusha T, and others.

Similar to TikTok, users can scroll through the video messages in a vertical, full-screen interface.

Spotify states that users will see these videos if their top artists include at least two artists with “thank you” videos. In other words, the feature is restricted to the most engaged fans of the artists. While the feature is certain to increase fan engagement, it’s unfortunate that artists cannot post their videos elsewhere on Spotify, such as a Stories section on their own Artist profile. Spotify states that users can view up to ten artists’ “thank yous” in Wrapped.

Wrapped will also receive its own hub on Spotify’s mobile app, allowing users to peruse merchandise and concert tickets from their favorite artists.

As in previous years, creators and podcasters will have access to their own Wrapped experiences through Spotify for Artists, Spotify for Podcasters, and Anchor. Artists will gain insight into their streams, most-shared lyrics, number of fans who included them in their top artists, Listening Personalities of fans, and more. Podcasters will gain insight into listens and followers, the number of fans who ranked their podcast in their top five or ten, their most popular episode overall, chart placement, and more.

As part of its year-end review, Spotify naturally highlighted the top artists and creators on its platform, both globally and by country.

Bad Bunny was the year’s most streamed artist globally, followed by Taylor Swift, Drake, The Weeknd, and BTS. “As It Was” by Harry Styles, “Heat Waves” by Glass Animals, “STAY (with Justin Bieber)” by The Kid LAROI, “Me Porto Bonito” by Bad Bunny featuring Chencho Corleone, and “Tit Me Preguntó” by Bad Bunny were the most streamed songs globally. “Un Verano Sin Ti” (Bad Bunny), “Harry’s House” (Harry Styles), “SOUR” (Olivia Rodrguez), “=” (Ed Sheeran), and “Planet Her” were the most streamed albums worldwide (Doja Cat).

In reference to Bad Bunny’s chart dominance — the artist is now the most-streamed globally for the third year in a row — Spotify notes that an average of fifty percent of its users stream at least one Latin song per month, which equates to approximately 215 million users worldwide. To commemorate, Spotify’s green heart will transform into Bad Bunny’s red heart if a user “likes” a Bad Bunny song within the next week.

“It is evident that it is much more than a genre. So far in 2022, the average monthly streams of Latin music have exceeded 24 billion, according to Dustee Jenkins, global head of public affairs at Spotify. “One out of every ten streams in the United States is Latin music,” she noted.

In the United States, Drake was the most streamed artist, followed by Taylor Swift, Bad Bunny, Kanye West, and The Weeknd. “As It Was” by Harry Styles, “Heat Waves” by Glass Animals, “Bad Habit” by Steve Lacy, “Me Porto Bonito” by Bad Bunny featuring Chencho Corleone, and “First Class” by Jack Harlow were the most popular songs.

“Un Verano Sin Ti” (Bad Bunny), “Harry’s House” (Harry Styles), “Dangerous: The Double Album” (Morgan Wallen), “Midnights” (Taylor Swift), and “SOUR” were the most popular albums (Olivia Rodrigo).

Notably, Swift’s “Midnights” album was only released a month ago, yet it has already broken numerous records, including the record for most streams in a single day. Swift became the “most viral” artist worldwide in 2022, surpassing The Weeknd, Bad Bunny, BTS, and Lana Del Rey based on Spotify and social media shares.

Spotify also highlighted the year’s most popular podcasts, which were led by “The Joe Rogan Experience” (again!) and followed by “Call Her Daddy,” “Anything Goes with Emma Chamberlain,” “Case 63” (All Languages), and “Crime Junkie.” Rogan and “Call Her Daddy” also topped the list in the United States, followed by “Crime Junkie,” “The Daily,” and “Armchair Expert with Dax Shepard.”

And despite being a relatively recent addition in the United States, Spotify displayed its top audiobooks in a list that did not appear to be limited to new releases. “I’m Glad My Mom Died” by Jennette McCurdy, “Harry Potter and the Sorcerer’s Stone” by J.K. Rowling, “It Ends with Us” by Colleen Hoover, “Atomic Habits” by James Clear, and “The Subtle Art of Not Giving a F*ck” by Mark Manson were instead the most popular books among users.

The company stated that it will also market Wrapped through out-of-home campaigns, such as a word search that will appear on billboards in Los Angeles and Brooklyn, among other things. Spotify also partnered with FC Barcelona, resulting in 2022 Wrapped videos from players such as Robert Lewandowski, Alexia Putellas, Pedri, and Ansu Fati being shared on social media.

Wrapped 2022 is only available on mobile devices through Spotify.

Users of Spotify have also been enjoying the third-party app Instafest, which makes playlists based on what they listen to.

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