In Asphalt 8: Airborne and Asphalt 9: Legends, Asphalt and Porsche Design will commemorate the 50th anniversary of the design brand.

In honor of Design’s 50th anniversary, Gameloft, the industry leader in making and developing games, and Porsche Design, the exclusive design brand, are excited to announce that starting today, players all over the world will be able to take part in a unique co-branded limited-time event in Asphalt 8: Airborne and : Legends, the two most popular arcade racing games for mobile. The Porsche Design 50Y Anniversary Event provides players with the opportunity to win incredible Porsche Design products as well as specially designed car decals for the Porsche Taycan Turbo S and the Porsche 911 GT1 Evolution.

Since 2017, Porsche has been one of the main partners of the Asphalt series. More than 15 Porsche vehicles have been added to the games in that time. It made sense for Asphalt to celebrate the 50th anniversary of the design brand started by Professor Ferdinand Alexander Porsche, who also designed the famous sports car Porsche 911. Porsche and Porsche Design are also celebrating this milestone. His minimalist and functional approach to design lives on in all of the Asphalt games and in the two exclusive car decals made for this partnership.

Beginning on November 22nd 2022 and ending on December 4th 2022, Asphalt 8: Airborne and Asphalt 9: Legends players will compete against the clock in two time-limited events: the first is dedicated to the Porsche Taycan Turbo S (November 22nd – November 27th) and the second is dedicated to the Porsche 911 GT1 Evolution (December 4th – December 4th) (November 29th – December 4th). To be eligible to win Porsche Design products, participants must register and take part in the event. Registered players who beat the benchmark times for the various tracks will unlock additional Porsche Design prizes, including the multi-award-winning gaming monitor Porsche Design AOC AGON PRO PD27S, the Porsche Design Sport TWS Earphones PDT40, and the Urban Eco Cycling Backpack from Porsche Design’s bags & luggage collection. In addition, all Asphalt players will receive an exclusive discount code for the Porsche Design e-shop and exclusive decals for the Porsche cars.

Ludovic Milhau, Head of Brand Strategy & Development at Gameloft, remarked, “We are thrilled to join our esteemed partners Porsche & Porsche Design in commemorating this incredible milestone, which reflects their expertise over time. Porsche Design’s enduring philosophy has always been consistent with what Asphalt represents: precision, performance, and elegance.

Stefan Buescher, the CEO of Porsche Lifestyle Group, said, “In 1972, F. A. Porsche set up a design studio so that the principles and “spirit of Porsche” could be used for things other than cars. The collaboration with Gameloft to celebrate this milestone with this unique gaming event is one of the best parts of our anniversary year. People from all over the world will have the chance to demonstrate their abilities with our incredible automobiles. You can take part in the celebration of F. A. Porsche’s legacy whether you already like Porsche Design or are new to the brand.

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